VIDEOCASES

Heaven Fish
Agency - Ogilvy Honduras

This project is inspired by the “Rain of Fish,” an unusual meteorological phenomenon that occurs annually in Yoro, Honduras. While still shrouded in mystery, a possible scientific explanation involves waterspouts—tornado-like air columns capable of lifting fish from bodies of water and depositing them on land.

At Regal Springs, we saw in this extraordinary event an opportunity to support Yoro’s economic development, transforming a rare natural occurrence into a source of sustainable growth for the community.

Heaven Fish Design System
Agency - Ogilvy Honduras

The motion graphics used in the video were carefully designed to reflect the core elements of the Heaven Fish concept. Each visual transition and animated element draws inspiration from the cyclical nature of the phenomenon—rainfall, harvest, and renewal. Fluid movements echo the rhythm of falling rain and the organic motion of fish in water, reinforcing the sense of wonder and continuity. The use of circular motifs, such as the halo in the logo, serves as a visual metaphor for the cycle of nature and the sustainable business model it has inspired. Through a minimal yet evocative aesthetic, the animation not only enhances the narrative but also reinforces Heaven Fish as a symbol rooted in nature, culture, and economic hope.